From Vision to Reality: How Rysing Tide Helped Ground Reinvent Itself
David Rochkind, founder of Ground, faced a defining moment in his company’s evolution. Ground had established itself as a successful, marketing-led video production agency, but David had a vision for something more. He had recently created StoryHeat, a cutting-edge research platform that allowed Ground to pivot into a first-of-its-kind, mission-first, research-backed, impact-driven storytelling studio. Ground now offered more than just great video content—the agency offered a tool for real-world change. But with this new powerful vision came some critical questions and challenges. David turned to Rysing Tide to help him navigate the path from vision to reality. Here's how we helped him transform the brand.
“I interviewed a lot of Exec Coaches and chose Ryan because he’s been there and done that as an Exec AND is extremely thoughtful about his approach to leadership, success, boundaries, energy, and impact. He started his work with me deeply understanding my WHY, my values, and what drives me. That then becomes the compass for our work together. He helps me see around corners and anticipate what is coming so I can grow into the person ready for the next challenges/opportunities. He listens, he’s thoughtful, and is very generous with his vast network. I trust Ryan and greatly appreciate having him in my corner through the good, the bad, and the ugly.”