Businesses today seem to be either scaling rapidly or fighting to remain competitive. A Fractional COO provides the executive leadership needed to navigate both, offering strategic oversight, team development, financial optimization, and operational improvements without the cost of a full-time hire. Whether refining workflows, managing key projects, or aligning marketing and technology with business goals, a Fractional COO delivers immediate impact and long-term stability. In this post, I break down how this role can transform your business and set you up for sustainable success.

David Rochkind, founder of Ground, faced a defining moment in his company’s evolution. Ground had established itself as a successful, marketing-led video production agency, but David had a vision for something more. He had recently created StoryHeat, a cutting-edge research platform that allowed Ground to pivot into a first-of-its-kind, mission-first, research-backed, impact-driven storytelling studio. Ground now offered more than just great video content—the agency offered a tool for real-world change. But with this new powerful vision came some critical questions and challenges. David turned to Rysing Tide to help him navigate the path from vision to reality. Here's how we helped him transform the brand.