From Vision to Reality: How Rysing Tide Helped Ground Reinvent Itself
David Rochkind, founder of Ground, faced a defining moment in his company’s evolution. Ground had established itself as a successful, marketing-led video production agency, but David had a vision for something more. He had recently created StoryHeat, a cutting-edge research platform that allowed Ground to pivot into a first-of-its-kind, mission-first, research-backed, impact-driven storytelling studio. Ground now offered more than just great video content—the agency offered a tool for real-world change. But with this new powerful vision came some critical questions and challenges. David turned to Rysing Tide to help him navigate the path from vision to reality. Here's how we helped him transform the brand.
“Working with Ryan has been one of the most valuable experiences in my career. Ryan helped me transition into my new C-level role with confidence and has been pivotal in helping me lean into my leadership gifts. With his coaching, I’ve been able to unleash my potential and shift into new gears. There isn’t a day that goes by where I don’t leverage his teachings, encouragement, and agreements. I’ll be forever grateful to Ryan for helping me realize my abilities.”