Helping Microsoft Safeguard Democracy: Leveraging AI for Election Integrity
As we approach another pivotal election cycle, the role of technology, on this occasion through artificial intelligence (AI), in shaping democratic processes has never been more significant. Over the past six months, I’ve had the privilege of providing strategic support to a groundbreaking project at Microsoft focused on fortifying democracy against AI-driven and cybersecurity threats while promoting AI's positive and responsible use in political campaigns.
Microsoft’s Campaign Success Team
Under the direction of Brad Smith, Microsoft's President, a dedicated team within Erin Burchfield's Tech for Social Impact group, embedded in Microsoft Philanthropies, has been making significant strides. This group, known as the Campaign Success Team, has been actively engaging with U.S. political campaigns to prepare them for the challenges posed by deepfakes and cybersecurity threats. Additionally, the team provides crucial training and resources to promote the responsible use of AI in political contexts.
Key Players Making a Difference
Two individuals who stand out in these efforts are Seth Reznik, who engages Democratic campaigns, and Ashley O’Rourke, who works with GOP campaigns. Their contributions are a crucial part of Microsoft's extensive initiatives to protect democracy nationally and globally. Additionally, Chris Goddard, a fellow consultant with significant expertise in political technology, has been instrumental in providing the technical know-how that has driven these efforts forward.
How We’re Safeguarding Elections
Microsoft has been at the forefront of using AI to ensure the integrity of elections. The Campaign Success Team is using a multifaceted approach, which includes:
Combating Deepfakes: Providing tools and resources to identify and counteract manipulated media, ensuring that false information does not influence voters.
Cybersecurity Training: Equipping campaigns with the knowledge and tools to protect their digital infrastructure from cyber-attacks.
Responsible AI Use: Educating political entities on the ethical implications of AI, promoting transparency, and encouraging the positive use of AI to engage voters and streamline campaign operations.
These initiatives are part of Microsoft’s broader commitment to safeguard democratic processes worldwide by leveraging technology to create a more secure and transparent electoral environment.
My Role and Reflections
Being a hands-on strategic advisor to this fascinating project has been a deeply rewarding experience. I’ve contributed to documents that major campaigns on both sides of the U.S. political spectrum utilize, including one I co-authored, which has also been translated into six languages and distributed worldwide. I’ve coached the team on sales strategy and helped them set themselves up for success by digging into their metrics to help them tell their story of success. The Campaign Success Team is not just about the technology; it’s preserving the very foundations of democracy. I am honored to support this critical mission and believe it is essential for more people to be aware of the effort and investment Microsoft is making in this space.
For those interested in learning more about Microsoft's initiatives to protect elections and the positive applications of AI in this realm, I encourage you to visit the Microsoft On The Issues blog.
At Rysing Tide, we are committed to supporting innovative projects that drive positive change. Stay tuned for more insights into how technology is shaping the future of leadership, strategy, and beyond.